If that happens, Google will take note and downvote you since they consider this behavior a sign of a low-quality site. In this case, they just don’t bother sticking around until your page is done loading and hit the back button instead. That means the rate of users who pretty much leave immediately after landing on it. While speed is not (yet) officially a ranking factor, it definitely factors into your search position.Ī slow-loading site increases your bounce rate. A site that exasperates visitors with slow loading time is anything but. After all – their goal is to present their users with the best possible search results. Obviously, this fact doesn’t get past search engines. Speed is a Ranking Factor on Google/Bing/Yahoo However, the takeaway is clear: When it comes to visitor retention and conversion, every second count. Now, we don’t all run a website as large as Amazon. For example, Amazon calculated that a one-second slowdown of their page loading speed would cost them $1.6 billion in yearly sales. While this might not sound like much in abstract numbers, it has very wide-ranging consequences in the real world.
Here are some statistics concerning page load time and user behavior:
The first question when talking about website speed is: Why should I care about it in the first place? Meaning, as long as your site loads within a few seconds, it should be fine, right? People can’t really be that strapped for time, can they? Well, the answer might surprise you. They range from basic all the way to advanced measures so that the users of advanced skill levels will find something they can implement.Īre you ready to wave goodbye to slow-loading WordPress sites? Then keep on reading. After that, we have compiled the best techniques to make your site as fast as possible.
We will talk about why page loading speed matters, which factors influence the speed of your WordPress site, and how to measure it. Learning how to speed up WordPress is an essential skill for any website owner.īecause page loading speed influences everything from traffic to bounce rate to conversions, user satisfaction, and, ultimately, profits.įor that reason, we have put together a detailed guide on how to speed up WordPress.